1. Open doors to new opportunities
Starting a business on the Internet is very easy and inexpensive. Sometimes all you need is a website; develop an idea overnight and in the morning start doing business with your new website. You can literally launch a new business via an existing or a new website within a few minutes.
2. Catch up with your competition
While you’re pondering over whether you should have a website or not we are pretty much sure that your competitors already have websites and are reaping the benefits of doing business on the World Wide Web. By having a website you will be coming at par with your competitors and will be able to face them on an even turf.
3. Save lots of money
Your website can save lots of money by automating most of your functions. For instance, when you sell through your website you don’t have to maintain a stock or inventory. Simply maintain an online inventory that people can browse through and order from. Once they have placed an order you can arrange for the product and then get it shipped from the original supplier or the manufacturer. Since most of the processing happens through the website you don’t need much staff to process the orders. If somehow you can transfer all your business operations to your website you don’t even have to commute daily to your workplace; you can manage everything from where you stay. All these factors can help you save lots of money.
4. Conduct research and analysis
Instant feedback from your customers and clients helps you improve your products and services with greater speed. You can organize debates and polls on your website to gather input from your customers and clients and then analyze that data to carry out improvements or follow a more aggressive marketing strategy.
5. Advertise inexpensively
Once some decent traffic has built up on your website it is inexpensive to advertise on your own website. There is an ongoing form of advertisement; your products and services are constantly being advertised when people visit your website. The other form of advertising is when you launch a new product or offer a new service. You can always declare this on your website and your visitors will be your first customers and clients. In fact the response rate of website visitors is far better than the conventional advertisement audience.
6. Get Referrals
Referrals are one of the best ways for small businesses to get new clients. On your web site you can add a “refer a friend” link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your number of referrals and make it easy for people to refer business to you.
7. Create a New Customer Base
Did you ever notice that many people who use the Internet do so in place of the old school, traditional methods (newspapers, yellow pages, etc)?
With a web site you will be able to reach a whole new segment of potential clients that may have missed your current ad campaigns. A good, informative web site will attract many people who may not have heard of you otherwise.
8. Get Email
With your web site you will also get email addresses for your business. On your site will be a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers. Time is money in a small business; with email you’ll be saving both.
9. Educate Your Customers
The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions.
10. Do business 24×7 year long
You website doesn’t have to have working hours; it is open all the time. It can be reached from anywhere at any time. Even at 2 a.m. people can log on to your website and do business with you without you having to get involved in case all the interactive functions have been properly set up.